The aim of the event was to introduce buyers from Azerbaijan, Ukraine, Kazakhstan and Russia to MICE opportunities in Italy and Tuscany in particular. The companies included MICE professionals and event companies.
MMP Tuscany participants visited the thermal centre Le Terme Sensoriali di Cianciano and the Tuscan town of Montepulciano, where they experienced the local and authentic culture, typical food and famous wine of Tuscany. Dinner at the Palazzo Bandino farmhouse allowed them to immerse themselves in the atmosphere of country life.