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How economic problems have affected the loading of Russian hotels

The main "move" the trend in the results of 2014 and prospects for the development of the hospitality industry in Russia in 2015, can be called a fast-opening of the first hotel "Holiday Inn Express" in Voronezh. This was stated by Director General Hospitality Income Consulting Elena Lysenkova.
According to her, the ability to quickly - from 6 to 12 months - the construction of modern hotels across Russia, compact size, comfortable and meet the requirements of active travelers, means that investors will be able to begin quickly return to banks such expensive loans.
Previously, the construction period of the hotel is an average of 2 years, and in most cases even longer, with the timetable for decision-making by shareholders, funding and approvals.
"This entailed a high investment cost, the long period of the output of the project to the operating stage, and as a result, the growth of prices for the final consumer and the lack of quality and economy hotels to small and medium-sized cities. Now, together with the investor's most famous brand in the world cheapest opened the first hotel-fabricated. For us, this means opening up the market for this technology construction, "- said the expert, adding that in 2014 thanks to the launch of this hotel could be the beginning of a new stage of hotel development in Russia.
"In addition, the Olympic construction, development of new multi-purpose year-round resort on the Black Sea coast - it is certainly a significant event for the industry. But it is worth noting that all the "posleolimpiyskie" Plus, we can feel only in 5-10 years, when the market stabilizes, the construction is fully completed, and the government and business together will promote the resort for the ordinary people of the country ", - said Elena Lysenkova.
She noted that the introduction of a resort in Crimea turkartu country can also be called a significant event.
Among the most important industry events of the past year it also carried the opening in St. Petersburg tourist information center, which will allow the city to be more open and responsive to the needs of tourists.
As a negative trend, the head of the company has identified the lack of personnel matters in the industry.
"Unfortunately 2014 has brought changes in staffing pattern of the hospitality industry. Our hotels, restaurants, bars, tourist centers and service facilities all also lacks professionals, experience and qualifications which emphasizes tinned status of "Russian hospitality." The staff as a whole is not enough, the migration of personnel among the rank and file employees of the enterprise, the company is high. Seasonal staff exchanges between businesses in different resorts (winter and summer) is not happening. The average salary in the sector in the country is at the level of 12-15 thousand. Rubles per month for the rank and file, "- said the expert.
In turn, an expert in the hotel industry Natalia Rosenblum as development trends otmetilapostepennoe format serviced apartments. So the market appears more and more projects of apartment buildings, originally designed for these purposes, and can not be undone by the use of temporary accommodation. This trend is observed both in Moscow and in major cities. In this regard, according to the expert, the market expects a change in this segment of the hospitality side of better quality and more advanced services, and the gradual formation of serviced apartments as a separate format.
"If we talk about demand for activities, there is the expansion of geography. Previously, the focus was drawn to Moscow, and in 2014 the Moscow region has to compete for tourists mice with other more distant points of the country - St. Petersburg, Sochi, Crimea, which increased the geographical segment by 30-35% ", - emphasizes Natalia Rosenblum.
It also states that the overall macroeconomic situation in 2014 could not affect the services of our resorts and hotels.
"It is worth noting that the decline in demand of foreign tourists travel to our country, have led to a decrease in load in hotels of different regions in the amount of -1-2% and -12-18% overall. Thus, the already low volume of foreign tourists decreased to a minimum. We can definitely say that tourism in Russia - this is only the domestic demand. In general, changes in foreign currencies to the ruble had a positive impact on the Russian hospitality: trips abroad have become not afford, forcing residents to seek new opportunities for recreation in their regions, and hospitality facilities to work on retaining visitors, and in some cases increase the load "- the expert concluded.

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