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Russia pretend on substantial part of MICE market

The global business travel market in 2013 is estimated at $ 892 billion. According to the World Travel and Tourism Council (WTTC), it should be $ 1.589 trillion in 2020. The Russian segment of the MICE-market by 2020 should grow to $ 18.4 billion.
According to Andrew Suleykov, managing partner Appreal LLC, due to the fact that Russia is going to progress quickly in this direction, it makes sense to focus on the category of the business travel, characterized by the term Digital Elite Travelers.
"According MMGY Global/Harrison Group, is the most attractive part of the business travel market. - He stated. - Average earnings of the customer more than $ 250 thousand. Per year for travel, on average, he spends 25 days a year and spends them at least $ 6 thousand. And 60% Digital Elite Travelers in the planning and execution of business trips using mobile applications - for that they have at least two suitable devices (smart phone and a tablet). "
Because now 39% of travelers prefer the mobile version of the site, and 33% prefer to reserve certain services via smartphone, expert recommended that the Russian specialists of MICE-industry pay particular attention to the mobile version of the site through which offered certain services for business travelers.
In the foreseeable future, according to experts, the leadership in the MICE segment will remain Moscow, St. Petersburg and Sochi. Moreover, the northern capital of Russia chances to attract an increasing number of business visitors is even higher than that of Moscow.
According to Vladislav Shulaeva, director of promotion of territories communications agency AGT, in the analysis of many aspects of the rating, describing the suitability of destinations for business tourism, it turns out that the city on the Neva River in their progress, and the capital - not always.
As deputy chairman of the Tourism Committee of the Government of St. Petersburg Alexander Shapkin town, which took in 2013 in the world ranking position 59, 2020 is going to be among the top 20.
"For this, we intend to act in three directions, one of which - the construction of large convention and exhibition centers of modern level," - he stressed.
And we all already have potential investors. In turn, Sergei Ivanov, head of the Department of Regional Development Exhibition Research Center R & C confirmed that Chinese investors are showing great interest in at least two projects involving the appearance in St. Petersburg major convention centers.

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